Curriculum Vitae

“An entrepreneurial technology maker and facilitator with a background in successful digital start-ups and SMEs, online performance marketing, online publishing, and large-scale cloud architectures. I design platforms, I build technology and teams, and I allow others to be connected, creative, and commercial… on the web, mobile, and everywhere.”


CTO & Partner, Avenue Imperial 2013 – Present

A revolutionary online shopping portal for luxury brands and stores featuring shoppable virtual tours with advanced ecommerce integration, clients including Jimmy Choo, Karen Millen, Ted Baker.

CTO, Entrago (fixed term contract) 2012 – 2013

A mobile social engagement platform for celebrities and their audience, celebrity partners including Paris Hilton, Chris Brown, Peter Andre.

CTO, Markco Media (interim) 2011 – 2012

Publishers of the UK’s #1 discount voucher shopping site, MyVoucherCodes.

CTO, BOX Digital Solutions (interim) 2010 – 2011

Publishers of the first and best multi-variant ad management platform for Facebook and Twitter, ONE Media Manager.

CTO, TMN Group 2007 – 2009

Full service digital marketing group offering email marketing, lead generation, online market research, and media planning and buying services.

Technical Director, MIVA (Espotting) 2000 – 2007

Founding technical architect at Europe’s leading performance marketing network Espotting, subsequently re-branded globally as MIVA following a merger with US-based equivalent FindWhat.

Early Career

  • Server Specialist – Friends Life
  • LAN Specialist – British Airways
  • IT Manager – Crawley Warren Group
  • Analyst Programmer – Taylor Woodrow


  • 20+ years’ diverse industry experience
  • Strong multi-platform technical background
  • Outstanding record of project delivery
  • Management of multi-discipline teams
  • Positive, inspirational leadership style
  • Compliance, security & change management
  • Technical & business process re-engineering
  • Restructuring, outsourcing & off-shoring
  • Acquisitions, mergers & systems integration
  • Proactive 3rd party supplier management
  • Excellent communication & negotiation skills


  • AWS Certified Solutions Architect – Associate
  • AWS Certified SysOps Administrator – Associate
  • Certified ScrumMaster
  • PRINCE2 Foundation
  • ITIL Foundation Certificate in IT Service Management
  • Microsoft Certified Systems Engineer


  • BA (English) – University College London
  • GCE A Levels (4), GCE O Levels (10) – St Clement Danes Grammar School for Boys


  • e:
  • s: juliancharlesball
  • m: +44 (0)7737 123341